Boston Globe, 2013

Hired jointly by the Boston Globe and Boston.com as an entrepreneur-in-residence, I created a new mobile-first brand aimed at attracting younger readers.

In a three-month crash course, I leveraged the Globe’s R&D department and Boston.com’s analytics team to design, and develop a business plan for, a new brand that was launched as BDCWire.com. Many of the ideas developed for this effort —including the surprisingly difficult step of convincing the Globe’s tech team to let us build in WordPress — were later adopted by Boston.com.